01 / CMC Markets
$3.5MAnnual marketing budget
CMC MarketsPaid media / Acquisition
Making every part of the funnel count.
Connecting a $3.5M annual marketing budget with content, retargeting and a clearer route to conversion.
Explore the case studyPaid media & digital growth
Toronto, Canada ↗ Open to the right opportunity
Creative mind.Growth mindset.
HI, I’M ANUSHRUTI.
I connect paid media, creative thinking and the customer journey to build marketing that earns its place in the business.
Currently Growth Marketing ManagerStack Influence ↗Explore my work Request my resumeSTARTUPS AND ENTERPRISES.
stackinfluenceCMCMARKETSMarshRAYMOND
JAMESCity of
Mississauga
JAMESCity of
Mississauga
$3.5M
Annual marketing budget
Acquisition, brand & demand · CMC Markets
+20%
Reported conversion increase
Digital experience · Marsh
50→10
Minutes to apply
Customer journey · Marsh
Results described in the published campaign case studies. Explore the context ↗
Behind the results,
there’s a way of thinking.
A closer look at the campaigns, customer journeys and creative decisions that shaped my work.
02 / Marsh
+20%Reported increase in conversions
MarshConversion / Digital experience
Less friction. More people moving forward.
Reworking an aviation insurance journey so people could complete an application with greater ease.
Explore the case study03 / Raymond James
CRM →Audience-led lifecycle strategy
Raymond JamesLifecycle / Audience strategy
The right message. A more relevant relationship.
Using segmentation and advisor-led communication to make private lending more relevant to existing clients.
Explore the case study04 / CMC × TradingView
GTMProduct launch & onboarding
CMC × TradingViewProduct marketing / Activation
From a technical connection to a clear next step.
An onboarding content journey that helps traders connect CMC Markets with TradingView.
Explore the case studyNOW THE NEXT CHAPTER IS ALREADY MOVING.
SaaS growth.
Human instinct.
Smarter systems.
At Stack Influence, I lead growth across paid acquisition, SEO, CRO, content and lifecycle—connecting the strategy with the systems that help it move.
Inside my current roleSTACK INFLUENCE / GROWTH MARKETING
GROWTHPAID MEDIACRO & GA4LIFECYCLEAI WORKFLOWS
A connected remit across the funnel.Different channels.
One connected strategy.
From the first impression to the next conversion, I look at how the pieces work together.
PAID MEDIA
Spend with a strategy.
Audience and keyword targeting, bid strategy, budget pacing and campaign optimization. Connect performance reporting to the next decision.
See it in practiceLIFECYCLE
Turn attention into a relationship.
Use segmentation, email journeys and marketing automation to deliver relevant communication across the customer lifecycle.
See it in practiceCONVERSION & INSIGHT
Make the next step easier.
Improve landing pages and customer journeys through usability work, A/B testing and analytics. Make reporting useful to the people making decisions.
See it in practiceBig ideas.
Clear decisions.
Careful execution.
My work connects customer understanding, campaign strategy and continuous improvement.
A connected way of workingFind the real problem.
Start with the business objective and the customer’s needs. Look beyond a channel metric to understand what is stopping people from moving forward.
Give every channel a job.
Bring targeting, messaging and the destination into one journey. Align with product, sales and stakeholders so the campaign serves a shared goal.
Turn feedback into decisions.
Use A/B testing, reporting and customer behavior to refine the approach. Revisit creative, budget allocation and conversion friction as the evidence develops.
Make good work travel.
Coordinate with teams across markets. Translate global ideas into locally relevant campaigns while keeping the work clear, consistent and accountable.
Anushruti Singh Analytical by habit.
Creative by nature.
I enjoy the space where a thoughtful idea meets a meaningful business problem.
Over 7+ years, my experience has spanned B2B SaaS, trading, insurance and wealth management. Today, I’m Growth Marketing Manager at Stack Influence, leading paid acquisition, SEO, CRO, content, lifecycle and marketing operations. I turn complex products into clear campaigns, connect channels across the funnel, and work with product, sales, creative and analytics teams to make the whole journey perform.
Across teams. Across markets.
More about my experience My CMC work spanned Canada, the US, UK and APAC—connecting global campaign thinking with local audiences and collaborating across product, sales, creative and analytics.
Experience,
with perspective.
B2B SaaS. Trading. Insurance. Wealth management.
Different challenges, connected lessons.
Stack Influence
Growth Marketing Manager
B2B SaaS growth across paid acquisition, SEO, CRO, lifecycle and AI-enabled marketing operations.
CMC Markets
Digital Marketing Manager
A $3.5M marketing budget and campaign optimization that reduced acquisition costs by 18%.
Marsh
Digital Marketing Specialist
Lead generation increased by 30% through targeting, messaging and conversion journeys.
Raymond James
Digital Marketing Specialist
Audience segmentation, lifecycle campaigns and content testing.
City of Mississauga
Digital Marketing Consultant
Helping local businesses strengthen their digital presence.
Good work.
Good words.
The way I work matters as much as
the work itself.
“She’s passionate, responsive, creative and innovative and plays a critical role within the team.”
Athena WimmerVP Digital Management · Marsh
Hasan Wadi
Senior Manager · City of MississaugaHighlighted her initiative, dependable delivery and willingness to support others.
“takes initiative on her own”
View original
Amanpreet Bains
Digital Project Manager · Digital Main Street ProgramRecognized her contribution to project goals and to strengthening local businesses’ digital presence.
“tremendous”
View original
Casey Scheigel
Professor · Business MarketingHighlighted her organization, warmth and the extra effort she brought to her work.
“an organized disposition”
View originalSelected excerpts and summaries from recommendations published on Anushruti’s original portfolio.