About me
Anushruti singh
A digital Marketing Manager with a 6-year track record in Toronto’s FinTech and Financial Services landscape.
Having scaled strategies for industry leaders like CMC Markets, Marsh, and Raymond James, I specialize in translating technical financial concepts into high-ROI digital campaigns within highly regulated environments.
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
My Journey in Marketing
Navigating the intersection of finance and digital growth: A timeline of scaling impact across Banking, Insurance, and FinTech. A six-year progression through Toronto’s financial sector—evolving from hands-on campaign coordination at Raymond James and niche product marketing at Marsh, to leading comprehensive digital strategies as a Manager at CMC Markets.
Digital Marketing Manager
CMC Markets
2024 - Present
digital marketing specialist
Marsh
2022 - 2024
DIGITAL MARKETING SPECIALIST
Raymond James
2020 - 2022
DIGITAL MARKETING CONSULTANT
City of Missisauga
2019 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Certificates of Google Data Analytics and Google AI. Leveraging Google’s ecosystem to uncover actionable data trends and integrating AI tools to streamline marketing workflows.
Hubspot
Hubspot Digital Marketing certification. Architecting inbound marketing strategies that attract, and engage customers through automated workflows and content optimization.
LinkedIn marketing certifcate. Designing B2B campaigns that build authority and generate high-quality leads in professional and regulated industries.
SalesForce
Enterprise CRM, Managing complex customer databases to align marketing qualified leads (MQLs) with sales pipelines for closed-loop reporting.
Google Analytics
Advanced Google Analytics certificates. Going beyond basic metrics to track user behavior, set up advanced event tracking, optimize conversion paths based on granular data.
Tableau
Transforming raw data sets into interactive, visual dashboards that make complex performance metrics easy for stakeholders to understand.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—
About me
Anushruti singh
A digital Marketing Manager with a 6-year track record in Toronto’s FinTech and Financial Services landscape.
Having scaled strategies for industry leaders like CMC Markets, Marsh, and Raymond James, I specialize in translating technical financial concepts into high-ROI digital campaigns within highly regulated environments.
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
My Journey in Marketing
Navigating the intersection of finance and digital growth: A timeline of scaling impact across Banking, Insurance, and FinTech. A six-year progression through Toronto’s financial sector—evolving from hands-on campaign coordination at Raymond James and niche product marketing at Marsh, to leading comprehensive digital strategies as a Manager at CMC Markets.
Digital Marketing Manager
CMC Markets
2024 - Present
digital marketing specialist
Marsh
2022 - 2024
DIGITAL MARKETING SPECIALIST
Raymond James
2020 - 2022
DIGITAL MARKETING CONSULTANT
City of Missisauga
2019 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Certificates of Google Data Analytics and Google AI. Leveraging Google’s ecosystem to uncover actionable data trends and integrating AI tools to streamline marketing workflows.
Hubspot
Hubspot Digital Marketing certification. Architecting inbound marketing strategies that attract, and engage customers through automated workflows and content optimization.
LinkedIn marketing certifcate. Designing B2B campaigns that build authority and generate high-quality leads in professional and regulated industries.
SalesForce
Enterprise CRM, Managing complex customer databases to align marketing qualified leads (MQLs) with sales pipelines for closed-loop reporting.
Google Analytics
Advanced Google Analytics certificates. Going beyond basic metrics to track user behavior, set up advanced event tracking, optimize conversion paths based on granular data.
Tableau
Transforming raw data sets into interactive, visual dashboards that make complex performance metrics easy for stakeholders to understand.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—
About me
Anushruti singh
A digital Marketing Manager with a 6-year track record in Toronto’s FinTech and Financial Services landscape.
Having scaled strategies for industry leaders like CMC Markets, Marsh, and Raymond James, I specialize in translating technical financial concepts into high-ROI digital campaigns within highly regulated environments.
what I can do for you
As a digital marketer, I am a data-driven storyteller, curating user journeys that convert curiosity into loyalty and measurable impact.
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
1. Performance Marketing (Paid Media / PPC)
Keyword + audience targeting
PPC / display optimization
Budget pacing + bid strategy
Reporting dashboards + insights
2. Social Media Marketing
Multi-platform campaign planning
Content calendar + execution
Community + engagement growth
Performance tracking + iteration
3. Marketing Automation & Lifecycle
Email journeys + segmentation
SFMC / HubSpot automations
ABM email campaign builds
AI + SaaS workflow speedups
4. UX, Landing Pages & Conversion
Wireframes (AEM) + page UX
CRO audits + funnel fixes
Usability testing improvements
Analytics-led optimization
My Journey in Marketing
Navigating the intersection of finance and digital growth: A timeline of scaling impact across Banking, Insurance, and FinTech. A six-year progression through Toronto’s financial sector—evolving from hands-on campaign coordination at Raymond James and niche product marketing at Marsh, to leading comprehensive digital strategies as a Manager at CMC Markets.
Digital Marketing Manager
CMC Markets
2024 - Present
digital marketing specialist
Marsh
2022 - 2024
DIGITAL MARKETING SPECIALIST
Raymond James
2020 - 2022
DIGITAL MARKETING CONSULTANT
City of Missisauga
2019 - 2020
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Certificates of Google Data Analytics and Google AI. Leveraging Google’s ecosystem to uncover actionable data trends and integrating AI tools to streamline marketing workflows.
Hubspot
Hubspot Digital Marketing certification. Architecting inbound marketing strategies that attract, and engage customers through automated workflows and content optimization.
LinkedIn marketing certifcate. Designing B2B campaigns that build authority and generate high-quality leads in professional and regulated industries.
SalesForce
Enterprise CRM, Managing complex customer databases to align marketing qualified leads (MQLs) with sales pipelines for closed-loop reporting.
Google Analytics
Advanced Google Analytics certificates. Going beyond basic metrics to track user behavior, set up advanced event tracking, optimize conversion paths based on granular data.
Tableau
Transforming raw data sets into interactive, visual dashboards that make complex performance metrics easy for stakeholders to understand.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—