Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
Product Marketing and User Acquisition
Branding
Spearheaded the go-to-market content strategy for the CMC Markets and TradingView integration. Designed and executed a comprehensive "Getting Started" hub to bridge the gap between third-party analysis and trade execution, ensuring seamless user onboarding in a regulated environment.
Marsh Aviation Insurance
Branding
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Integrating Private Lending with Ultra-High Net Worth Lifestyles
Branding
A strategic, cross-channel digital marketing campaign aimed at migrating pure-investment HNI clients into active banking users by pairing the exclusive Raymond James World Elite Mastercard with a Securities-Based Line of Credit (SBLOC).
High-Growth Acquisition Engine & Content Strategy
Branding
Spearheaded the end-to-end digital acquisition strategy for CMC Markets Canada, managing a $3.5M annual budget to drive high-value client onboarding. Orchestrated the development of high-conversion educational hubs (e.g., How to Trade Stocks, Risk Management) and integrated them into a data-driven performance marketing ecosystem, exceeding lead generation targets by 120%.