Branding
Marsh Aviation Insurance
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Year :
2025
Industry :
Insurance
Client :
Marsh
Project Duration :
3 Months
Problem :
The existing aviation insurance platform was built on 50-year-old infrastructure, creating significant friction for customers. The application process was inefficient and burdensome, requiring users to spend 50 minutes to submit their data, which limited digital growth and customer satisfaction.
Solution :
Spearheaded the development of a dynamic new website using Adobe Experience Manager (AEM) and Salesforce Marketing Cloud. This involved redesigning the user experience to be fast and intuitive, implementing rigorous A/B testing to maximize performance, and optimizing media spend to drive high-quality traffic.
Our Aviation Inusrance
Challenge :
The key challenge was driving a major cultural and technical shift within a large organization. This required managing complex stakeholder relationships and collaborating closely with sales teams to ensure the new digital strategies aligned with global business goals and effectively elevated brand awareness.
Summary :
The initiative delivered quantifiable operational and commercial success. By reducing the data submission time from 50 minutes to 10 minutes, the project significantly improved the customer experience. This optimization, combined with data-driven marketing, drove a 20% increase in conversions and fostered stronger client relationships through integrated global campaigns.
More Projects
Branding
Marsh Aviation Insurance
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Year :
2025
Industry :
Insurance
Client :
Marsh
Project Duration :
3 Months
Problem :
The existing aviation insurance platform was built on 50-year-old infrastructure, creating significant friction for customers. The application process was inefficient and burdensome, requiring users to spend 50 minutes to submit their data, which limited digital growth and customer satisfaction.
Solution :
Spearheaded the development of a dynamic new website using Adobe Experience Manager (AEM) and Salesforce Marketing Cloud. This involved redesigning the user experience to be fast and intuitive, implementing rigorous A/B testing to maximize performance, and optimizing media spend to drive high-quality traffic.
Our Aviation Inusrance
Challenge :
The key challenge was driving a major cultural and technical shift within a large organization. This required managing complex stakeholder relationships and collaborating closely with sales teams to ensure the new digital strategies aligned with global business goals and effectively elevated brand awareness.
Summary :
The initiative delivered quantifiable operational and commercial success. By reducing the data submission time from 50 minutes to 10 minutes, the project significantly improved the customer experience. This optimization, combined with data-driven marketing, drove a 20% increase in conversions and fostered stronger client relationships through integrated global campaigns.
More Projects
Branding
Marsh Aviation Insurance
Led the end-to-end digital transformation of Marsh's aviation insurance business, replacing a legacy system with a modern, high-converting digital platform that streamlined the user journey.
Year :
2025
Industry :
Insurance
Client :
Marsh
Project Duration :
3 Months
Problem :
The existing aviation insurance platform was built on 50-year-old infrastructure, creating significant friction for customers. The application process was inefficient and burdensome, requiring users to spend 50 minutes to submit their data, which limited digital growth and customer satisfaction.
Solution :
Spearheaded the development of a dynamic new website using Adobe Experience Manager (AEM) and Salesforce Marketing Cloud. This involved redesigning the user experience to be fast and intuitive, implementing rigorous A/B testing to maximize performance, and optimizing media spend to drive high-quality traffic.
Our Aviation Inusrance
Challenge :
The key challenge was driving a major cultural and technical shift within a large organization. This required managing complex stakeholder relationships and collaborating closely with sales teams to ensure the new digital strategies aligned with global business goals and effectively elevated brand awareness.
Summary :
The initiative delivered quantifiable operational and commercial success. By reducing the data submission time from 50 minutes to 10 minutes, the project significantly improved the customer experience. This optimization, combined with data-driven marketing, drove a 20% increase in conversions and fostered stronger client relationships through integrated global campaigns.